pepsi at metlife

For Super Bowl XLVIII, we've created a dynamic welcoming experience for fans and friends at Metife Stadium - four floors tall supergraphics (approximately 140 feet wide) featuring Pepsi logo, banners, posters and two large scale installations mimic the shape of the new Pepsi bottle (approximately 40 feet wide and 8000lb each). The super graphic is a melting pot of typographic phrases and football icons. It represents the “Voice of fans.”

Designed with Pentagram

Further coverage and awards:
Gold Award for 2016 Advertising, Graphics
Platinum A' Design Award at A'Design
Video about behind the screen